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FAMA Technologies, a subsidiary of the FAMA Holding Group, is a prominent provider of cutting-edge digital solutions across various industries.
FAMA Technologies, a subsidiary of the FAMA Holding Group, is a prominent provider of cutting-edge digital solutions across various industries.
Last week, we hosted a power-packed live webinar that brought together industry leaders from FAMA Technologies and Advantech to explore one critical question shaping the future of F&B and retail operations:
How can Edge AI and smart drive-thru technology transform speed, accuracy, and customer experience across the region?
Whether you joined us live or are catching up now, here’s a full breakdown of what we covered — and the 5 key takeaways every operator should walk away with.
Saqib set the stage by introducing FAMA Technologies, its regional footprint, and its mission of enabling digital transformation across F&B, retail, hospitality, healthcare, and beyond. He highlighted FAMA Technologies’ 15+ years of innovation, its multi-industry expertise, and why the MENA region is ready for the next leap in automation.
Mostafa walked through the On Go Drive Thru ecosystem, explaining how integrated headsets, menu boards, timers, signage, and ICODs work together to deliver 60% faster service, 30% higher customer loyalty, and improved order accuracy.
This immediate, real-time processing is essential for:
The industry is moving toward these faster, more accurate systems to unlock unparalleled operational agility.
Key Problems Faced by F&B Drive-Thrus Today :
Despite their importance, traditional drive-thrus are plagued by common issues that erode profitability and customer loyalty. Smart F&B operators recognize these friction points as opportunities for technological intervention:
Jerry introduced Advantech’s global scale 90+ global offices, 1,000+ engineers, and world-class R&D capabilities—and showcased the breadth of their solutions across intelligent retail, edge computing, kiosks, POS, and industrial devices.
Benson dived deep into the UBX edge computing lineup, GMS-certified hardware, AI-powered devices, and how Edge AI acts as the “brain” that processes customer, order, video, and operational data in real time.
Mostafa closed the session by showcasing FAMA Technologies’ case studies with major brands including McDonald’s (RICC), Starbucks (Alshaya), KFC, Hardee’s, Krispy Kreme, Kudu, Wendy’s, Tim Hortons, Nahdi, and Burger King, proving why FAMA understands regional pain points better than anyone.
Then, we took live questions and wrapped up the session.
Here are the 5 biggest insights that emerged from the combined expertise of FAMA Technologies + Advantech:
One of the strongest messages echoed throughout the webinar was that the drive-thru channel is no longer just a convenience add-on; it’s a core business pillar.
Today, many QSRs in the region see up to 60% of their total sales coming directly from the drive-thru lane. That means every second saved, every interaction streamlined, and every screen optimized directly impacts revenue, customer satisfaction, and brand loyalty. We discussed how:
The takeaway?
Drive-thru excellence is no longer optional; it’s a competitive edge.
Restaurants that invest in smarter, faster, AI-supported drive-thru systems will outperform those that rely on outdated operations.
FAMA Technologies’ On Go Drive Thru ecosystem offers exactly this modernization: a tightly integrated, all-in-one system engineered for speed, consistency, and regional conditions.
Advantech’s session opened the audience’s eyes to the true power of Edge AI, the ability to process data on-site, in real time, without depending on cloud latency.
Edge AI is no longer futuristic; it’s already supporting:
What makes Edge AI so powerful is its speed, reliability, and security:
With Advantech’s UBX series and AI-ready devices, combined with FAMA Technologies’ local integration expertise, the region is now stepping into a new era where edge computing becomes the backbone of F&B operations.
One of the most valuable parts of the webinar was seeing how the strengths of both organizations complement each other perfectly.
Advantech Contributes:
FAMA Technologies Contributes:
This collaboration ensures that clients don’t just receive hardware — they receive fully integrated solutions, tailored to regional climate, operations, and customer expectations.
The synergy bridges the gap between global innovation and local execution, creating a powerful ecosystem of solutions for QSRs, retail, pharmacies, and hospitality brands across the Middle East.
The case study segment wasn’t just a highlight; it was proof. Across these global brands, FAMA Technologies has delivered:
These are not hypothetical scenarios; the transformation is happening right now in real operations across KSA and the region.
The message is clear:
Edge AI and smart drive-thru solutions are already proven, scalable, and delivering ROI.
The case study segment wasn’t just a highlight; it was proof. Across these gloThe final learning from the webinar is forward-looking and strategic.
The next era of restaurant transformation will not be driven by one-off upgrades. It will be driven by:
Both FAMA Technologies and Advantech emphasized that modern F&B brands need platforms that are:
FAMA Technologies’ regional excellence and Advantech’s global hardware innovation together create a future-proof roadmap for smart restaurants — from drive-thru lanes to POS, kiosks, signage, and edge devices.
This partnership isn’t just about selling equipment; it’s about building the next generation of intelligent, efficient, and customer-centric restaurants across the Middle East.
Click here to watch the complete FAMA Technologies x Advantech session and see Edge AI in action.
